The Ceremony Collection
This collection was designed as part of a project for the Fashion Strategy module at The University of Manchester. The purpose was to identify and create a strategic brand development plan for a chosen brand, which was French Connection. The collection was named 'The Ceremony Collection' and the idea was to target a specific market. In particular females shopping for a wedding that are looking for exclusive designs in a high street price.
Trend Forecasting & Print Design
In order to develop this collection, trend forecasting needed to be conducted, that would dictate the colours, fabrics, materials and designs. A print was developed from an abstract painting done for this purpose. The painting was done with Acrylic paint on canvas and then scanned and edited through Lectra Kaledo Print.
Illustrations
The collection was first illustrated on paper using Illustration Pens. Then new illustrations were re-created in Lectra Kaledo Style.
Lookbook
An A5 printed lookbook was then created to include all the looks. The idea was for this lookbook to be available in stores for customers. Tools used: Adobe Photoshop, Illustrator, InDesign, Lectra Kaledo Style, Kaledo Print.
